I hated my previous backpack that was another brand. It felt like a big pit where everything got lost and I couldn't see or find anything. I'd even forget what was in there. This has space for everything you need. It's wide instead of tall so you can see everything when you open it and nothing gets lost. All the separators and pockets are a gamechanger and allow you to have a designated spot for everything. 10/10 would recommend to any mom. I use it as the tote as well as the backpack, depending on where I'm going.

Baby bags are always so big and chunky, with minimal space. But not this bag, it’s compact with multiple compartments. Extra bonus of being so pretty!

Love that it can change from backpack to satchel/handbag style. Good size but with 3 kids I could always do with more space in bags (have tried a few) and always seem to end up trying to cram all the things (nappies, wipes, snacks, spare clothes, bottles, sunscreen etc)
Love that the bottle space at the sides can expand and become bigger. The extras are great too, love the makeup bag for mums stuff.

Beautiful colour and quality material. I’ve set up to use as the side bag for hospital but love that I can change to back when more convenient. Wish I had this for my first 2 kids!

I’m using this amazing, stylish and versatile bag for my camera and some lenses. I like that you have the backpack option too. lots of extra straps.