I am not a Mum, just a woman who likes an organised bag. The ability to convert to a backpack in a flash is a great bonus. Almost every bag I own is intended to be a baby bag - no other bags have organisation on this level. I have had my eye on this Chelsea bag for a while now as it looked both practical and pretty. I finally bought one, and I love it. A place for everything, even my iPad and it is all easy to find and carry. It is also lightweight so doesn’t add a lot of weight to the mountain of stuff that I carry with me every day.